Products are packed inside the packaging boxes and sold in the market. Customers who rush to the store or browse products online look for brands that focus on presentation. The use of custom packaging is widespread in the retail industry. It helps the manufacturing companies do variations in the display and box design to garner the attention of onlookers.
How attractively the product is styled directly impacts its sales and the brand’s reputation. Due to the rise in consumerism and extensive competition, the brands that emerge to the fore acquire services of packaging companies to make their custom boxes more appealing on the outside. The ones that offer more value through the product display receive positive feedback and response from the end-users and gain traction in the market.
Coming Up with Creative Packaging Ideas
The packaging design field is diverse, and each packaging box serves its own needs and fulfils the business requirements. You’ll find containers for all sorts of products such as confectionery, electronics, cosmetics, appliances, luxury goods and much more.
Marketing professionals think of unique box ideas to create a strong impact and lay the ground for best selling strategies. A packaging box that encloses a product with remarkable features might not be enough for a retail business to take off. The part that makes the product encasing more tempting is the creative look and aesthetics.
Businesses select the box design ideas keeping in mind the taste of the target audience and their preferences. The audience’s psychographics helps an enterprise style custom boxes better. For items such as cosmetics, the target audience is women. They have a great aesthetic sense and possess the ability to judge things from their design. Keeping them in the loop is a big challenge for businesses. That’s why they adopt best practices to design beauty boxes.
The same is the case with gift boxes as they are used for packing worthy items for special occasions. Therefore, the gift set packaging design is spot on, and the boxes are adorned with ribbons, stylish patterns and labels. Order different types of gift boxes from the Packaging Republic and get them customized as per requirements.
We have mentioned some essential instructions that can help the new entrants get the perfect box design for their products:
- Apply Stylish Patterns
Don’t forget to use elegant patterns like the lines, circles or any other similar unique design. It adds more substance to the packaging box and revitalizes its look from all angles. You can also color the patterns to enrich the display and make the packaging box speak for itself.
- Avoid Too Much Extravaganza
Sometimes, the brands make a grave mistake of making the packaging box more fashionable and too fancy, which takes the real essence out of the design. Try to be simplistic and improvise because a creative mind can also make an ordinary concept look great when applied to the box.
- Make Full Use of the Space
Try not to leave any section empty on the packaging box and use colorful designs in every possible space to ensure everything is covered. The inner surface of the packaging box is not visible to the customers initially, but it directly influences the unboxing experience. So, utilize the internal space to glorify the item’s appearance.
- Consider User Experience
Be mindful of how the audience perceives, holds, and uses your product. Think from their perspective and determine the right box design. Find ways of making the box opening and closure a lot easier so the product can be quickly taken out and placed inside. If you are selling a high-end product, try to apply suitable finishing options to add a layer of sparkle and make the commodity look graceful.
- Think Out of the Box
Businesses that sell items in a niche where the competition is sky-high face many issues. Their box design ideas need to be different from competitors to avoid redundancy and offer customers something new that provokes their interest. The kraft box packaging design ideas need to be different. You need to apply the recyclable logo and go green tagline on the box to convey to the users your brand’s seriousness towards environment conservation.
- Use of Textures
People interested in the products displayed on the store shelf also hold them in their hands and get the feel. That’s why you also need to apply the textures so customers can feel them physically. If you are selling deodorant or a body spray, you can use it on the box to improve the handling.
- Narrate Brand Story
The best practice is to tell a complete brand story through the product packaging. Display the brand theme, logo and color to create a personalized association. People love to view the boxes that can impart useful information or stories other than the product itself. Exhibit the brand USPs and ESPs through the attractive tagline, labels and images to assist the customers in making the final call for purchase.
Businesses can also do some A/B testing to check which design suits best for the packaging. Based on the audience’s response, you can pick the perfect styling for the packaging boxes and make them more appealing for the end-users. Some design improvisation can help a great deal as you can play with the brand colors and other elements to enhance the user experience.
Choosing the Unique Box Design for Shipping
In an e-commerce business, you need to ship items to the customers and keeping them satisfied is tough. You need to ensure maximum product protection during the shipping, so it doesn’t get damaged. The customers will return the product with torn packaging, which will also be a bad omen for your business.
Thinking of creative shipping ideas can help you decorate the boxes appropriately and customize them in any way to meet the users’ expectations. We have laid down a few tips for conceiving unique packaging ideas for transporting the goods from one location to another.
- Use custom boxes and get them printed with your branding. We at the Packaging Republic can help you craft the special packaging boxes according to the product you want to pack. Our experts have been serving clients from different industries and are vastly experienced.
- If you are shipping a fragile product, display the message ‘handle with great care’. Inform and guide users about carefully using the product. It can make your brand worthy in the customers’ eyes. The recipients are always curious about receiving the product at their doorstep and unboxing it to see what lies inside. Therefore, wrap the packed item in a luxurious way to make the users feel that your brand is premium.
- Choose the suitable packaging cardstock for your packaging box. Creative mailer boxes are standard in the industry and are used by companies to transport goods. You can get them in cardboard, kraft or any other material keeping in mind the main motive and design aesthetics.
- In the crate packaging design phase, you can devise a strategy of adding a personal note for the buyer. It can be a thank you note to the user for choosing your product over the others.
The box design might also significantly impact your business’ profit. Consider factors like shelf and storage space while choosing a design. If it is tough to store in your warehouse, you don’t want an awkwardly shaped box.
You must adequately label the contents of your shipment. When they pick it up, people want to know what’s in a box. If space allows, include information on the contents, such as ingredients, manufacturing/expiration dates, or directions on handling the product.
If the ultimate goal is to use environment-friendly packaging and brainstorm the kraft box packaging design ideas, try to use fewer materials to hedge costs and reduce wastage of money. Taking the help of expert designers can help you get sustainable packaging for items and, at the same time, make it more appealing.
Acquire Our Box Packaging Design Services
Packaging Republic is a reputable custom packaging firm in the USA and has worked with top clients from different industries. You can get packaging boxes of all sizes and get them designed as you like. The custom boxes manufactured by us can give you a significant edge in the retail sector. You can ask our team to apply the box design of your liking. We rank among the other top packaging enterprises because of the quality of work and our packaging experts’ creativity.
Talking about box designing, we have a team of professional designers who understand the audience preferences and market dynamics. They do all the designing on packaging boxes according to the client’s requirements and give their input. There are no charges for design support service, and it comes with unlimited revisions.
The shipping of packaging boxes is free of cost across the USA, and the shipment is delivered on time to the customers. Our customer support representatives are approachable 24/7 and are vigilant. You can contact them and get a detailed response regarding any custom packaging or design query. Those who require packaging boxes can browse the website, explore the popular packaging boxes and select them based on the style.